Two of the most popular international trademark systems are madrid system and community trade mark system: Madrid System and European Union Trade Mark.
A national trademark offers protection within a single country whereas international trademark safeguards your trademark rights at a global level. Using a proper international trademark system helps simplify the registration and subsequent management of your mark.
Madrid System
The Madrid system is an international system for trademark registration and is administered by the International Bureau of World Intellectual Property Organization (WIPO). The system allows a trade mark owner in the member countries of the Madrid Agreement or Protocol to extend the protection of trademark using a single application.
The European Union Trade Mark (EUTM) system is administered by the the European Union Intellectual Property Office (EUIPO). It consists of one single registration procedure, which grants the trademark owner exclusive rights in its member states in its member states of the European Union.